Penn Center for Science, Sustainability and the Media postdoctoral researcher, Allie Sinclair, along with Dr. Michael Mann, Dr. Emily Falk and the Communication Neuroscience Lab share what motivates people to take action and share information about climate change. In this study, they identify barries one may face in taking climate action and test 17 different intervention strategies

💡 Take home idea: encourage people to think about the future outcomes of climate change for themselves and the people they care about to motivate action and spread ideas to address challenges under a changing climate.